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SEO Starter Guide

Do you need an SEO expert? A search engine optimization professional helps you become more visible in search engines, so you may want to hire someone who can audit your website.

Who is this guide for?

No matter whether you are an owner of a growing business, a website owner with a dozen sites, an SEO specialist working in an agency or a DIY SEO expert who is passionate about Search Engines: this guide is for you. This is the perfect place to get an overview of the best practices in SEO. Although following this guide won’t automatically rank your website first on Google, it will make search engines better able to index, crawl, and understand it.

The strategy of search engine optimization (SEO) often involves making small changes to parts of your website. When taken individually, these changes might seem like incremental improvements, but when paired with other optimizations, they can leave an impact on your site’s user experience and performance in organic search results. Since these topics are essential to any website, you are likely already familiar with many of them, but may not be taking advantage of them to their fullest.

Your website should be built to benefit your users, and any optimization should focus on improving the user experience. Search engines are among those who use your content, helping others discover it. Basically, SEO helps search engines comprehend and present content. You can improve the design of your website by following this guide. We hope it provides you with some fresh ideas.

Are you on Google?

Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:wikipedia.org returns these results.

If your site isn’t in Google, there is a likelihood that some sites may be missed by Google even though it crawls billions of pages. There are often a few reasons why crawlers miss a site:

There isn’t a solid connection between your site and other sites on the internet
Because you released your new site just a few hours ago it has not been crawled yet by Google.
This site is designed in such a way that makes it difficult for Google to effectively crawl its content
Google encountered an error crawling your site
The policy prevents Google from crawling the site

How do I get my site on Google?

It is easy for your site to be included in Google’s search results; there is no need to submit it. The Google search engine is a fully automated system that continuously scans the web for new sites to add to their index using web crawlers. Almost all of the sites listed in their results aren’t manually submitted, but found and added automatically when they crawl the web

Your website can be indexed by Google Search Console and you can monitor how your website does in Google. Using Search Console, you can even receive notifications about critical issues Google encounters on your site

If you are just getting started with your website, here are a few things you should ask yourself.

Does Google show my website?
How do I make sure my users are served high-quality content?
Can I find my local business on Google?
Does my content load quickly and easily across all devices?
Do I have a secure website?

Do you need an SEO expert?

A search engine optimization professional helps you become more visible in search engines, so you may want to hire someone who can audit your website.

Having an SEO professional work on your site can help it perform better and be more efficient. Consider the potential benefits of hiring an SEO as well as the damage an irresponsible SEO can cause to your site.

We offer useful services to website owners, including:
  • Review of your website content or structure
  • Services such as hosting, redirects, error pages, and JavaScript expertise
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • Expertise in specific markets and geographies

Article adapted from: https://developers.google.com/search/docs/beginner/seo-starter-guide

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