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SEO: Search Engine Optimisation


Search Engine Optimisation (SEO) is a crucial part of having a great website. Even so it is often neglected or overlooked, especially in small and medium sized businesses. Our experience is that some companies are not aware of the benefits of good SEO, whereas others are concerned about the complexity or perceived expense involved.

What is SEO and why is it so important?

Search Engine Optimisation, commonly referred to as SEO, is simply making your website as easy as possible for search engines such as Google to read and remember.

The reading part is called “crawling” and the remembering part is “indexing”. When you search for something on a search engine such as Google, it checks records of the millions of websites it has crawled. It then gives results on the most relevant information according to how it was able to index the information.

Your website might have excellent content, but a search engine might not be able to find the information easily. This means that your website will not be shown to potential clients searching for your exact products or services.

How does SEO work?

All search engines have one goal: to match up a searcher with the most relevant content it can find.
Search engines use complex mathematical algorithms to make these matches. Fortunately, you do not have to understand exactly how all the algorithms work. By starting with the basics we have compiled below, you will be well on your way to understanding how SEO works and how to create and maintain a search engine friendly website.

The nitty gritties

As mentioned above, website content needs to be easily accessible to search engines. There are a few ways to make this process easier, and below we have made a checklist of the most common adjustments to make to your website more accessible to search robots.

SEO Article HTML headings

To wrap it up

Yes, SEO seems intimidating and yes, it can even be costly in some instances. But our experience tells us it is well worth the effort or even hiring someone if you do not have the time to learn and do it yourself. By implementing a solid SEO strategy sooner rather than later, you can save yourself time and money in the long run. 

We have had clients come to us to manage their Google Ads for them and found that the reason they were paying so much for clicks was simply that their website lacked the necessary SEO for the adverts to perform well. If you have spent a lot of time, effort and money on your website but are still not getting the traffic you want, then you may want to have a look at your SEO. Otherwise it is like having spent a lot of money on a luxury car but never driving it because you don’t want to pay for fuel.

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